FAQ

There are two main reasons for the requirement of a food stylist. Primarily, it is because the food for a shoot should ideally be handled and finally assembled, placed & styled by an individual who has an interest and expertise in the visual aspect of food. Secondly, having a stylist on the set allows the photographer and his/ her staff to concentrate on the photography and lighting rather than coordination with the chef or placement & appearance of the food.

Food styling is the art of preparing and presenting food in the best possible way for the camera so that the resulting photograph is appetising and irresistible. It is the ability to translate the perception of taste, aroma and appeal of an actual dish for a 2-dimensional photograph.